If any one is working on a "web 2.0" start-up or trying to find some information on the metrics/monetization for social technology right now…take a peak at my start-ups' blog. Although, I am pretty clueless to the assumptions behind generating ROI and the values assigned to users, the team assembled here gets it. I am particularly interested and excited about how they are creating a plan to do so for a very robust rich internet application. I know they are not revealing too much publicly at this time (only to potential investors), but expect to see some great things coming from Lymabean in 2007.